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Ducati Scrambler Forum

by dascrow at Jun 12, 2014
(1,330 Views / 1 Likes)

Borgo Panigale, Bologna (Italy) 9 June, 2014 – Ducati gave its Bologna factory employees a surprise treat as they arrived for work on Monday, 9 June, with a private viewing of the prototype Scrambler intended for launch in 2015. Setting a characteristic ambience for the new model, workers arrived to discover music and a beach atmosphere with surfboards, street food and a big yellow container in which they were able view the new model undercover.

Following many years of rumour and speculation around the project, Ducati’s creative internal stunt at the Italian manufacturer’s headquarters stylishly confirms the existence of the Ducati Scrambler with the added promise that it will be available from early 2015 onwards.

Ducati’s decision to announce the arrival of the new model to its employees first, underlines the appreciation it has of its workforce, regarding it as the beating heart of the company. With them, project personnel are creating an entire world around the Scrambler with, as their impromptu beach suggested, a lifestyle of fun, creativity and free expression.

While the new Scrambler is created from the same core values that contributed to an...
by dascrow at Jun 12, 2014
(1,615 Views / 0 Likes)
Ducati is heading to social and really starting to spread the word about the new 2015 Ducati Scrambler. Ducati has just launched a microsite on tumblr that can be view at http://scramblerducati.com/
by dascrow at Jun 11, 2014
(1,323 Views / 1 Likes)
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