Yep. A bike for beginners...and it's an $8,000 Ducati. It looks neat, really, but seriously? Seems like a very small niche of people will want to spend that much on a low displacement bike and keep it without buyers remorse.
From another site I reviewed the same basic thread and even with the Asian market nuances I can't see the 400 being very well received. I really think they didn't think this one out much. For sure it won't be successful in the US market. Just doesn't make sense price wise.
That price is only £580 cheaper than the Icon when it first came out - you'd probably be able to get a good as new s/h 800 for less than that. Be interesting to see if the order books are as busy as they were earlier this year!
my guess at that price they will still sell a lot to consumers that think an 800 cc bike is too "big" For them. Then those people will soon be riding another ducati. Our bike at least for now Probably was not the BIG money maker. The money will be made in the 400 and in the pro model. At least my thoughts, which are based on no fact just opinions.