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Discussion Starter · #1 ·
I was wondering if the buyers of the Scrambler are of the demographic Ducati were marketing it at...i.e young,hip and trendy.
I am guessing not!
Well I'm middle-aged,hip and trendy...:D
 

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I am a 61 year old hipster. Not sure if advertising campaign is aimed at correct demographics or not. It shows young hipsters. I am just not sure if that is their target audience or guys that are my age who want to be hipsters. Me I like buying new bikes
 

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41. picking it up this afternoon.

i remember when i bought my honda element about 10 years ago- that was marketed toward the same demographic and honda was shocked that their average buyer fell well north of that estimate.
 

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"I used to be 'with it', until they changed what 'it' was" --Abe Simpson
I'm 44…started riding a year ago on a 1971 Honda CB175 and this was the perfect bike to graduate to. I ride my husband's Triumph Bonneville 790cc and comparatively, I really like the scrambler's light weight and handling. The hipster marketing campaign is embarrassing, but whatever gets the kids riding is ok by me. I wish I'd started sooner.
 

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"I used to be 'with it', until they changed what 'it' was" --Abe Simpson
I'm 44…started riding a year ago on a 1971 Honda CB175 and this was the perfect bike to graduate to. I ride my husband's Triumph Bonneville 790cc and comparatively, I really like the scrambler's light weight and handling. The hipster marketing campaign is embarrassing, but whatever gets the kids riding is ok by me. I wish I'd started sooner.
This was a Honda CD 175. My firs bike, young teens. If I remember right it held the record for the fastest, highest and furthest jump, ever. No street cred with Mam on the back though, well not for me anyway.
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