TLDR; I found it interesting they're offering something a little different and will at least be an option to throw in the maybe pile for a way to ride that sweet sweet Biscotti.
I used Hire/Purchase to buy my last bike - Low (in my case 0%) rate finance loan, the bike is yours at the end.
For the Scrambler I have used Contract/Purchase - Through Ducati Tri-options in the UK.
As you've seen. I pay low monthly installments equaling roughly half the bike's value minus the deposit, with interest added on.
It's by no means the cheapest overall way to get the bike but it does make a bike more affordable each month. I tend to switch bikes every 2-3 years and I like having something new with a warranty (especially if it's Italian)
I'm in a decent stable job so I don't mind seeing it as a recurring monthly cost, just like my phone. I set myself a monthly limit and pay the lowest deposit possible. And for low monthly payments I can enjoy a brand new Ducati...
Where people go wrong with PCP is the deposit. People get sucked into trading in their current bike to get those monthly payments dead low. It makes no sense... Any money you put in is gone. Think of it as basically a rental. If I decide I'm going to keep the bike, I would just go to the bank at the end of the 3 years and take a loan to cover the final payment and continue paying a similar monthly fee.
Currently after 2 years, I've been offered what I still owe on it (1 years payments + final payment) on trade in and I'm looking to swap to something else. All I will have lost is the two years of payments. There aren't any Scramblers for sale with the mileage I've done (11k) but bikes with half that many miles are going for around £7k.
(The Scrambler has held it's value remarkably well, probably thanks to Ducati raising the price by £1000 in 2016)
So say I sell mine private, I might get close to £6k.That's 1k more than my settlement figure. Meaning I've lost £1300 a year. Not ideal but I can deal with that. That's about twice what my phone costs me annually...
I could perhaps plough whatever I get back into the next deal to lower the monthly on a more expensive bike. We'll see.
TLDR - It costs you more overall but means you can have a nice bike right now.