Photo cred: Robbie67
Ducati has released sales figures for the 2015 sales year and the Scrambler absolutely stole the show in 2015. Ducati reported a 22% mid-year sales increase and was on track for a record-breaking year. Claudio Domenicali, the CEO, attributed the growth to the Corse racing division and "teamwork," but I think that the unit sales tells the actual truth of the year...
Ducati was able to move 16,000 Scramblers last year. The model with the second most sales was the DVT equipped Multistrata 1200 coming in at 8,000. You read that correctly. Ducati sold literally twice as many Scramblers as their second leading seller. I think that the market was ready for an affordable, every-man's Ducati.
Third place was the Monster 821 with 6,500 units. Again, that is just shy of 3 to 1 sales. Bananas.
Who bought the most Ducati's around the world? Well, the rankings are as follows: