There's a ton of competition for this share of market ,,the triumphs already mentioned,,the suzi v-strom , bmw's adventure bikes ktm has a couple out now honda is tooling up to get away from the land barges,aprilia has a couple ,,kawi has one or two,,,ducati has their work cut out for them,,,i think it will be a winner ,,,i love them and have had several ,,but ducati's aren't for everyone,,,some people are afraid of the the service costs,,,and also the parts and service availability,,,i live in westlake village ca and we just got a duc shop not even a year ago,,before that it was a major schlep to get anyone to even look at one,,,ducati made 44000 and change bikes last year,,,,honda made seventeen million,,,,so obviously they are a small manufacturer and support is a big part of how people buy,,,,