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I hear that they have some fun over there in the Bologna... I have not been but it looks like Ducati does it right! Kind of cool that they put the owners and enthusiasts right at the forefront and have a HUGE event like this for them.
http://www.ducati.com/world_ducati_week.do
Ticket information is here:
http://www.ducati.com/world_ducati_week/2014_tickets/index.do
http://www.ducati.com/world_ducati_week.do
Ticket information is here:
http://www.ducati.com/world_ducati_week/2014_tickets/index.do